Siemens as partner for sport:
New access and ticketing system for the Gottlieb Daimler Stadium
Munich, June 15, 2005
The City of Stuttgart has commissioned Siemens to set up a new access
and ticketing system for its Gottlieb Daimler Stadium. The new system
must meet the high demands of both the Organization Committee and FIFA
for the World Cup 2006. Siemens Communications will handle the project
management and install, together with its partner Skidata, a solution
that implements state-of-the-art methods in access control and security.
Winning this bid gives Siemens the opportunity to now bring another German
sports stadium up to FIFA standards after the AOL Stadium in Hamburg.
The contract is part of a comprehensive modernization program for the
Gottlieb Daimler Stadium in Stuttgart for the 2006 World Cup. Together
with its partner Skidata, Siemens offers a solution that supports RFID
(Radio Frequency Identification) technology and will hence provide the
spectator with faster, more secure access to the stadium. The new access
system can read and check the validity of tickets equipped with an RFID
chip, and will thus prevent entry with forged tickets and the abuse of
access authorization. This technology should be used during the 2006 World
Cup. The new access system will put the Gottlieb Daimler Stadium in full
compliance with FIFA requirements.
The system will also be able to read any personalized information which
may have been encoded on the ticket chips for specific target groups.
This will make it easier, for example, to keep certain groups of fans
apart in the stadium or make targeted cross-selling offers.
The access solution can offer even more: Club members or season ticket
holders could in future be admitted to the stadium with their RFID-equipped
membership card or season ticket. The chip might even conceivably be used
to store credit that can then be used for cashless payments at concession
stands inside the stadium.
The system offered by Siemens has already proven itself with flying colors
at other major events like the UEFA European Football Championship in
Portugal.
Siemens Communications is one of the largest players
in the global telecommunications industry. Siemens is the only provider
in the market that offers its customers a full-range portfolio, from devices
for end users to complex network infrastructures for enterprises and carriers
as well as related services. Siemens Communications is the world¡¯s innovation
leader in convergent technologies, products and services for wireless,
fixed and enterprise networks. It is the largest Group within Siemens
and operates in more than 160 countries around the world. In fiscal 2004
(year-end September 30), its 60,000-strong workforce posted sales of approximately
18 billion euros.
